Yad Rachel
Transformation for a
transformative organization
Yad Rachel provides hope, help, and healing to women
experiencing perinatal mood and anxiety disorders.
Transformation for a transformative organization
Yad Rachel provides hope, help, and healing to women experiencing perinatal mood and anxiety disorders.
Challenge:
- Their branding was outdated and they needed a fresh look.
- They needed a website that would give families reassurance and clear, updated information about how Yad Rachel can help them.
- They needed a donation page that would inspire supporters to take action and contribute to their vital mission.
Work:
Results:
Branding
Yad Rachel’s branding is soft and graceful. The primary color is mauve, chosen for its soothing effect.
Logo
The base of the logo’s font has a classic serif look, giving a responsible feel, while the thin lines and swirls give a delicate and feminine touch. The icon resembles sprouting leaves and a soaring bird, representing hope and freedom. The initials of Yad Rachel are seen in the icon as well.
“Nailed our vision and delivered on-point results”
“We wanted a fresh and clean rebrand and website that would resonate more with the people we help. Atar & Co. nailed our vision and delivered on-point results. We worked really well together. We’re very particular and they did her best to ensure we were happy. She has lots of strategic ideas and was able to set up our site in a beautiful, concise, and intuitive way.”
